From an early age, we connected to the Route 66/road trip mentality, and were
drawn to automotive design, advertising and image. The
emotional link with a car passed mere utility; we couldn’t help that
our most impressionable years were during the muscle car’s heyday. Plus, Steve is a gear head who doesn’t mind getting down to nuts
and bolts, swapping drum for disc brakes or rebuilding a front end.
As a metaphor, cars perfectly illustrate that when all the parts are
humming together, the results are an efficient, smooth ride. Just
like when text, images, creativity and design move people to action.
It’s a beautiful thing.
We know that a daily driver can suffice, but a purring engine or classic
silhouette will always turn heads. So, check out our cars and see what the
metaphor is all about.